Enterprise 2.0 versus Web 2.0

It looks like Billy Cripe and Jake @ Oracle App Labs are in a minor tiff about the nature of Latest-Web-Buzzword 2.0

Jake is framing the dispute by saying he's Web 2.0, and Billy is Enterprise 2.0... thus Jake and his applications are bottom-up... whereas Billy and his Enterprise Content Management are top-down. Jake's about people, Billy's about data.

I love top-down versus bottom-up discussions... but Jake's entering this conversation a bit late...

First, I'd like to say that Billy's been in Content Management waaaaaaay before that pesky E got pre-pended. I recall the good old days back at Stellent when the web was young... we had to convince people that this internet thing was useful, and that HTML might be a good format for their content.

Those were surprisingly tough sales...

Thus, most of the initial sales were specific apps for specific departments. That's bottom-up all the way: get the information that people need to them in the proper format. Purchasing Content Management only became a top-down decision once the web really took off, and some companies has several hundred unmanaged web sites... it was totally impossible to find anything, let alone properly secure and manage it.

Enter ECM... then we finally (if rarely) were able to talk to CIOs and demonstrate to them a need.

Enter Web 2.0... or more specifically, the hype and buzz about blogs, wikis, RSS, and social apps... Guess what? Its the same damn problem. Over 2 years ago, many Stellent employees were warning their customers quite bluntly: your company will be using blogs and wikis in a few years whether you endorse them or not. Social apps were less of a concern: the combination of critical mass of adoption plus shrink-wrapped solutions were several years out... say 2008 or so...

Thus, I feel obligated to point out Jake's point of view is hardly a surprise to the ECM folks at Oracle... in fact, they've been quite well versed in this problem for over eight years.

Now... regarding the 2.0 stuff, I'd argue it's not about data, nor is it about people... its about knowledge.

Noodle on that...

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